From the small business’ perspective, the feedback from the customer is one of the most difficult things to obtain. Yet, customers are often only too eager to provide it because they want to help you get better as a company.
Normally, actively seeking out for suggestions and feedbacks from customers is an important task not only to big businesses but to small businesses as well. In fact, most companies suggest that always talk to their customers and get feedback. However, polling customers is not an easy task. One way to get better is to actively seek out and record and review feedback from your customer.
Knowing what your customers are saying about your product, service, or brand as whole will help you learn about yourself, learn about your customer, and openly reduce your customer can attrition. Moreover, few companies do ask their customers for feedback that it might as well be although these techniques are not truly secrets. Companies that are in contact with their customers will reap the many benefits over those that do not.
Social media and other forms of digital media have been the most popular forms of marketing platforms these days. But of course, we can’t deny that word-of-mouth is still one of the most powerful forms of marketing hence it is really important to make sure that people are not just talking about your company, but are saying the right things.
To know how to do this, read this article: http://www.flyingsolo.com.au/marketing/5-ways-ensure-customers-saying-nice-things-behind-back
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