Are you a business owner? If you are, chances are you are so busy doing a lot of things despite being considered your business ‘small’ and perhaps wondering if blogging is worth the time and effort. Of course, it can be!
If done properly, business blogging doesn’t have to be difficult and it can be an inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Business blogs can bring a number of advantages to your business. For example, it can establish your business as one of the leaders of your industry. How? That is by providing valuable, expert information in your blog posts. You can build trust from your existing and potential customers. Over time, you become a “go-to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger.
Blogging allows you to connect with your site visitors. Through your business blog, your readers can ask questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. You can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for through their comments.
Another benefit of having a good business blog is that it can help in generating leads. You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. You can then use those emails for increasing touchpoints which is a nice marketing step.
However, the challenge for every blog owner (not only in business blogs) is to come up with great ideas that readers would love. To learn on how to come up with such ideas, check out this nice article: https://www.flyingsolo.com.au/marketing/business-blog-topics